GEN NUDE® Liquid Mineral Eyeshadow
A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.
What It Does:Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.
- Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
- Smooth texture delivers comfortable application that stays put without smudging or fallout**
- All-day wear that is fade-, crease-, smudge- & transfer-proof
- Waterproof
- Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
- 96% said it glides on smoothly and is easy to apply***
- 96% agreed it felt weightless***
- 90% said it delivers instant, high‑impact color
- 90% said it did not smudge throughout 8 hours of wear
- 84% agreed it felt comfortable throughout 8 hours of wear
- 84% said it stays in place with no fallout throughout 8 hours of wear
- 78% said it was not patchy after 8 hours of wear
- Vegan
- Cruelty-Free
- Ophthalmologist tested
- Formulated without Gluten
- Antioxidants
- Clean
- Fragrance-Free, Oil-Free, Paraben-Free, Sulfate-Free, Alcohol-Free, Phalate-Free, Formaldehyde-Free, Mineral Oil-Free, Retinyl Palmitate-Free, Oxybenzone-Free, Coal Tar-Free, Hydroquinone-Free, Triclocarban-Free, Triclosan-Free
*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application
Smoothing Gel
Help enhance glide and easy application.
Antioxidant
Helps protect the formula and its color from oxidation
Mineral Pigments & Mica
Colorants & pearls that deliver eye‑enhancing color with luminous payoff
Moonstone: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), FERRIC FERROCYANIDE (CI 77510), BLUE 1 LAKE (CI 42090).
Sandstone: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), FERRIC FERROCYANIDE (CI 77510), BLUE 1 LAKE (CI 42090).
Rose Quartz: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Mauve Amethyst: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), FERRIC FERROCYANIDE (CI 77510), BLUE 1 LAKE (CI 42090).
Bronze Topaz: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Smoky Quartz: ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIMETHYLSILOXYSILICATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SILICA DIMETHYL SILYLATE. +/- (MAY CONTAIN/PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
What It Is:
A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.
What It Does:
Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.
- Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
- Smooth texture delivers comfortable application that stays put without smudging or fallout**
- All-day wear that is fade-, crease-, smudge- & transfer-proof
- Waterproof
Clinical:*
- Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
Consumer Tested:**
- 96% said it glides on smoothly and is easy to apply***
- 96% agreed it felt weightless***
- 90% said it delivers instant, high‑impact color
- 90% said it did not smudge throughout 8 hours of wear
- 84% agreed it felt comfortable throughout 8 hours of wear
- 84% said it stays in place with no fallout throughout 8 hours of wear
- 78% said it was not patchy after 8 hours of wear
Why You'll Love It:
- Vegan
- Cruelty-Free
- Ophthalmologist tested
- Formulated without Gluten
- Antioxidants
- Clean
- Fragrance-Free, Oil-Free, Paraben-Free, Sulfate-Free, Alcohol-Free, Phalate-Free, Formaldehyde-Free, Mineral Oil-Free, Retinyl Palmitate-Free, Oxybenzone-Free, Coal Tar-Free, Hydroquinone-Free, Triclocarban-Free, Triclosan-Free
*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application
Easy on the eyes. Easy on your routine.
SWIPE. TAP. SET. METHOD - because life’s complicated. Your eyeshadow doesn’t have to be. Swipe it on, tap to blend, and go — bright, lustrous lids in seconds. Fingertips or brush — you choose.
• SWIPE – Swipe the applicator from inner to outer corner of the eye in one pass. It goes on in seconds.
• TAP – Tap‑blend with your fingertip for that soft, diffused wash. Fingertips or brush—both work.
• SET – Let it set and lock for smooth, crease‑resistant lids.